BAY CITY, Mich. -- Able to go from workhorse to weekend warrior and everything in-between, the all-new 2019 Silverado 1500 is a veritable cult of personality backed by the beastly strength that made it a legend. How do you promote the strongest, most advanced, and most diverse truck in your line-up? Simple. You create a larger-than-life marketing campaign that reaches virtually everyone, everywhere. And that's exactly what Chevy did.
The marketing and social campaign for the all-new 2019 Chevrolet Silverado is the most comprehensive ever devised by the brand - employing an extensive array of traditional, digital, and downright unconventional forms of media; pulling out all the stops to celebrate the truck's mass appeal in both design and engineering, as well as the heritage of expertise that made it what it is today.
“In today’s hyper-connected, always-on society, we knew the all-new Silverado launch campaign needed to be bold, engaging and comprehensive to break through the clutter while staying true to the brand’s values and overall advertising approach,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “Leveraging all the available channels — traditional and new — along with unique partnerships and integrations allows us to reach both traditional truck buyers and potential new customers who may be drawn to the versatility and lifestyle that comes with owning a pickup truck.”
Leading off the campaign is a series of three TV, digital, and cinema spots:
Leading off the campaign is a series of three TV, digital, and cinema spots:
"A Little Bit Country, A Little Bit Rock n' Roll"
From the rural countryside to the gritty urban metropolis, the 2019 Silverado 1500 is designed and engineered for every facet of America.
"Official Truck of Real People"
This spot showcases the versatility of the Silverado, demonstrating its ability to go seamlessly transition from work to play and everything in-between.
"Tailgates"
Like the people who drive it, the Silverado never forgets its roots. This spot highlights the 100 years of renowned dependability and truck expertise that defines its bloodline, punctuated by an industry-first, segment-exclusive up/down power tailgate.
Which 2019 Silverado 1500 spot is your favorite? Tell us in the comments! If you're interested in getting a truck of your own, click here to view our inventory then schedule a test drive!
Hank Graff Chevy is located at 3636 Wilder Road, Bay City, MI 48706 and we are here to help our community grow to become an even better place to call home! For more information on Hank Graff Chevrolet, or for any questions call us at (989) 684-4411 or visit our website: www.GraffBayCity.com.
Hank Graff Chevy is located at 3636 Wilder Road, Bay City, MI 48706 and we are here to help our community grow to become an even better place to call home! For more information on Hank Graff Chevrolet, or for any questions call us at (989) 684-4411 or visit our website: www.GraffBayCity.com.
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