Hank Graff Chevrolet - Bay City: NAIAS

Showing posts with label NAIAS. Show all posts

Friday, February 2, 2018

Chevrolet Unveils the 2019 Silverado 1500 and More at NAIAS

BAY CITY, Mich. –– This past month the North American International Auto Show (NAIAS) was held in Detroit with all of the foreign and domestic auto brands unveiling new production and concept vehicle models for 2018 and beyond. Chevrolet, of course, had their own display area in the Cobo Center where the NAIAS was held, with the new 2018 Colorado, Cruze, Camaro, Corvette, and Spark models on display for audiences to see. That's not all they had to offer fans of the bowtie-brand at the auto show, as Chevy formally debuted the all-new 2019 Silverado 1500 to the public and had a vehicle testing virtual reality experience. Read on for our recap of what Chevrolet got up to NAIAS!

Unveiling the 2019 Chevy Silverado at NAIAS

Chevrolet debuted the latest model of America's most dependable, longest-lasting pickup to the public at NAIAS, the all-new 2019 Chevrolet Silverado 1500. This exceptional and well-designed pickup has improved performance and fuel economy with 8 specialized trim levels and six engine/transmission available options, including the all-new Duramax 3.0L inline-six diesel and new 5.3L and 6.2L V-8s with industry-first Dynamic Fuel Management. The new 2019 Silverado is also 450 pounds lighter than previous models for improved handling and has best-in-class cargo volume in every bed length. The 2019 Silverado also promises to come complete with a suite of innovative connectivity, safety, and design features for an incredible driver and passenger experience.

Experience Virtual Reality Vehicle Testing

NAIAS attendees were treated to a 4-D virtual reality unlike any other thanks to Chevy. The Chevrolet Virtual Dynamics Lab used VR headsets and moving seats to simulate experiencing riding in a new 2018 model vehicle as it is put through the rigors of quality testing on gravel roads, extreme temperature labs, and rock climbs. The video simulation even included a portion where you raced around the famed Milford Proving Ground. In addition to their miles and miles of road testing, Chevy also has their sedans, trucks, and SUVs tested in simulation chambers that can create different environmental conditions, including extreme temperatures, altitudes, humidity, and wind speeds. The Virtual Dynamics Lab was a fun and engaging way for the public to get a firsthand look at Chevy's commitment to high-intensity quality testing for their vehicles.

Chevrolet had a lot to offer those in attendance NAIAS and even unveiled the new 2019 Silverado 1500, the truck of the future! If you're interested in driving a new 2018 Chevy model this year, you can browse our model overview and online inventory to check out which stylish and advanced new sedan, truck, or SUV suits your lifestyle and fits your budget. Then, once you've found what you're looking for, schedule a test drive with our friendly sales staff at (989) 684-4411. We'll have the vehicle ready when you arrive for your appointment!

Hank Graff Chevy is located at 3636 Wilder Road, Bay City, MI 48706 and we are here to help our community grow to become an even better place to call home! For more information on Hank Graff Chevrolet, or for any questions call us at (989) 684-4411 or visit our website: www.GraffBayCity.com.

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Monday, January 23, 2017

Chevrolet North American International Auto Show Recap

BAY CITY, Mich. –– The 2017 North American International Auto Show (NAIAS) recently came to a close, and not many other automotive brands had as successful a showing as Chevrolet. Over the course of two weeks in downtown Detroit, the auto brand took home the top award of the show, had two major vehicle unveilings (albeit one was fictional), and showcased a number of their new 2017 models. Chevy's showcase was worth the price of admission alone at NAIAS this year.

2017 Chevrolet Bolt EV Named North American Car of the Year

Chevrolet has now won the North American Car of the Year or Truck of the Year award for fourth time in four years thanks to the 2017 Bolt EV. The streak of success began in 2014 with the Corvette Stingray and Silverado taking the Car and Truck awards respectively and continued with the Colorado’s win in 2015. The Bolt EV is Chevy's electric automotive marvel with an EPA-estimated 238 miles of range on a full charge providing the average American driver more than five times the mileage of their daily commute on a single charge. The 2017 Bolt EV was also named Motor Trend® Car of the Year, Green Car Journal Green Car of the Year, and was listed among Car and Driver's 2017 10Best Cars list. The Bolt EV was rolled out into California and Oregon markets in December of 2016 and will be available at certified dealerships across the U.S. in mid-2017.

2018 Chevrolet Traverse Unveiled

The unveiling of the completely redesigned 2018 Traverse revealed that midsize SUV has a lot for motorists to be excited about. With a new bold and refined exterior, and improved safety features and technologies to help keep passengers safe, comfortable and connected the new 2018 Chevy Traverse is the ultimate family vehicle. The interior boasts the new split-folding second-row seat, improved third-row legroom which is expected to be the most spacious in the segment at 33.7 inches (856 mm) as well including maximum cargo room. Chevrolet’s latest connectivity technologies will be available and include 7- and 8-inch-diagonal MyLink infotainment systems designed to support Android and Auto Apple CarPlay, as well as an available OnStar 4G LTE Wi-Fi hotspot. Passengers will have also have access to USB charging ports in all three seating rows of the vehicle.

The Traverse is powered by a 3.6L V-6 engine and will get a GM-estimated 25 mpg highway as well as an estimated 5,000-pound (2,268 kg) trailering capacity when properly equipped.

Lego Batmobile From Chevy Revealed

Chevrolet and Lego unveiled the life-size Lego Batmobile, measuring 17 feet long and made of 344,187 Lego bricks, at NAIAS to the excitement of all in attendance. Chevy has partnered with Lego to promote "The Lego Batman Movie" which premieres on February 10th. In addition to the life-size Batmobile, Chevrolet also debuted its newest commercial in their "Real People, Not Actors" campaign which features a focus group of Lego minifigure people discuss what kind of person would drive the Batmobile, much to Batman's chagrin, and teased the unveiling of the caped crusader's ride by projecting The Bat Signal on the brand's Renaissance Center headquarters.

Chevrolet's impressive and noteworthy showing at the North American International Auto Show was a great way to kick off 2017. Auto enthusiasts and common car buyers alike have a lot to look forward from the auto brand, with the 2017 Bolt EV, 2018 Traverse, and other future models which were showcased at NAIAS. The future is definitely bright at Chevy. Additionally, at Graff Chevrolet Bay City, your safety out on the road is our highest priority so we strongly encourage you to make sure your vehicle is prepared for the cold weather and icy winter roads by completing your Winter Car Care routine at our Graff Chevrolet Bay City Service Center.