Chevrolet's "Life" Super Bowl Commercial

BAY CITY, Mich.- On Sunday, more than 100 million people tuned their televisions to the Super Bowl. But, it wasn’t just the big game that people were interested in, it was the commercials too. While some were funny and some were action-packed, Chevy’s two new ads both hit close to home, especially Chevrolet’s “Life” Super Bowl Commercial.

Last week we got a sneak peek at the automaker’s strong and confident “Romance” commercial featuring the 2015 Silverado HD and a bull. But Chevrolet’s “Life” Super Bowl commercial was kept secret until it aired, and it definitely touched the hearts of viewers watching everywhere! The emotional 60-second spot aired during the first quarter, highlighting World Cancer Day and Chevrolet’s new Purple Roads Initiative.

Chevrolet created the spot, called “Life” to celebrate cancer survivors and those who support them. Watch the story unfold in the video below, and then find out how you can support the fight against cancer through Chevy’s new Purple Roads Initiative in time for World Cancer Day on February 4, 2014!

The New Chevrolet Trucks are there for you no matter what life throws your way! If it's confidence and reliability that you're looking for, stop by to check out the Silverado today. Hank Graff Chevy is located at 3636 Wilder Road, Bay City, MI 48706. For more information on Hank Graff Chevrolet, or for any questions call us at (989) 684-4411 or visit our websites: www.GraffBayCity.com.

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Join Chevrolet On Purple Roads Against Cancer

BAY CITY, Mich.- Did you know that 60 years ago just 1 person out of 3 diagnosed with cancer would survive? Today, 2 out of 3 people diagnosed with cancer now survive, but we want to raise that number to 3 out of 3! General Motors has showed their support for the fight against cancer through programs like Making Strides Against Breast Cancer and Cattle Baron's Ball. Now, you can join Chevrolet on 'Purple Roads' against cancer--we present the Purple Roads initiative!

You can join Chevrolet on Purple Roads against cancer by donating, volunteering, or purpling your profile! When you donate to the American Cancer Society you help cancer patients all over by providing them with rides to treatment, a place to stay while traveling for treatment, emotional support, and much more! If you want to donate your time, you can volunteer with the American Cancer Society's Road to Recovery program. You can make a difference by donating just a few hours of your time each week to provide transportation to and from treatment for cancer patients who cannot drive or don't have a ride.

Last but not least, you can join Chevrolet on Purple Roads against cancer by purpling your profile! To celebrate cancer survivors and in support of World Cancer Day on February 4th, turn your Facebook and Twitter profile pictures purple and Chevrolet will donate $1 to the American Cancer Society! Chevy's willing to donate up to $1 million to improve the lives of those with cancer and to fight to find a cure to end the disease, so purple your profile today!

We're proud to have purpled our profiles in support of Chevy's new Purple Roads initiative against cancer! We hope you join us! Hank Graff Chevy is located at 3636 Wilder Road, Bay City, MI 48706. For more information on Hank Graff Chevrolet, or for any questions call us at (989) 684-4411 or visit our websites: www.GraffBayCity.com.

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