Monday, February 3, 2014

Chevrolet's "Life" Super Bowl Commercial

BAY CITY, Mich.- On Sunday, more than 100 million people tuned their televisions to the Super Bowl. But, it wasn’t just the big game that people were interested in, it was the commercials too. While some were funny and some were action-packed, Chevy’s two new ads both hit close to home, especially Chevrolet’s “Life” Super Bowl Commercial.

Last week we got a sneak peek at the automaker’s strong and confident “Romance” commercial featuring the 2015 Silverado HD and a bull. But Chevrolet’s “Life” Super Bowl commercial was kept secret until it aired, and it definitely touched the hearts of viewers watching everywhere! The emotional 60-second spot aired during the first quarter, highlighting World Cancer Day and Chevrolet’s new Purple Roads Initiative.

Chevrolet created the spot, called “Life” to celebrate cancer survivors and those who support them. Watch the story unfold in the video below, and then find out how you can support the fight against cancer through Chevy’s new Purple Roads Initiative in time for World Cancer Day on February 4, 2014!

The New Chevrolet Trucks are there for you no matter what life throws your way! If it's confidence and reliability that you're looking for, stop by to check out the Silverado today. Hank Graff Chevy is located at 3636 Wilder Road, Bay City, MI 48706. For more information on Hank Graff Chevrolet, or for any questions call us at (989) 684-4411 or visit our websites:

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