Tuesday, September 18, 2018

Chevrolet Unveils the Beastly Colorado ZR2 Bison

Chevrolet Unveils the Beastly Colorado ZR2 Bison

BAY CITY, Mich. -- The Chevrolet Colorado ZR2 Bison joins the brand's lineup of midsized pick-up trucks as a powerhouse engineered for performance. The Bison is the product of Chevy's first collaboration with American Expedition Vehicles (AEV), a premium off-road aftermarket manufacturer.

Thanks to its commitment to innovation, Chevrolet has nabbed more than a quarter of the market's midsized pick-up truck sales in less than four years. In that time, Colorado has been the flagship of segment firsts including an all-new V-6 gas engine /eight-speed transmission combo, diesel engine, the ZR2 "segment of one" off-roader, and now the Bison.

For maximum protection of crucial undercarriage components when driving over rocky, jagged terrain, the Colorado ZR2 Bison features five skid plates covering the engine oil pan, fuel tank, transfer case, and front/rear locking differentials. Featuring rugged AEV design, the skid plates are constructed of hard, durable hot-stamped Boron steel.

Also designed by AEV are stamped steel front and rear bumpers help to enhance protection to the truck. The front bumper also features winch provisions and standard fog lights, with recovery points integrated into the rear bumper.

“More and more enthusiasts are discovering that Colorado is ideal for off-roading, especially overland travel,” says Sandor Piszar, director of Marketing, Chevrolet Truck.
“The Colorado Z71 offers a full suite of off-road equipment, the maneuverability of a midsize truck and the driving range of a class-exclusive diesel engine. The Colorado ZR2 offers even greater off-road capability with class-exclusive front and rear locking differentials and Multimatic DSSV dampers. And now, Bison offers customers an even more extreme turnkey off-road truck ready to tackle your next adventure.”

A unique departure from the classic Chevy design, the Bison ditches the traditional "bowtie" emblem in favor of an exclusive flow-through "CHEVROLET" lettered grille on its front end. On top of that, a set of 31-inch Goodyear Wrangler Duratrac off-road tires sit beneath larger fender flares than previously and wrap 17x8-inch aluminum wheels made specifically for the Bison ZR2.

“We’ve been following Colorado since its introduction, and the ZR2 really captured our attention,” says Dave Harriton, founder, and president of AEV. “As this is the first Chevrolet vehicle we’ve given the AEV treatment to, we wanted to do something special with the industry’s first use of hot-stamped Boron steel. We also expect that Colorado drivers will love the added ruggedness of our front and rear bumpers on ZR2 Bison.”

Everything you know and love about the standard Chevrolet Colorado ZR2 also comes equipped on the Bison, including but not limited to:

  • Class-exclusive front and rear locking electronic differentials
  • Revolutionary, segment-exclusive Multimatic DSSV dampers
  • Off-road rocker protection
  • Cast-iron control arms
  • Autotrac transfer case

Available Bison options include:

  • 2.8L Duramax Turbo-Diesel engine paired with a six-speed automatic transmission, capable of 186 horsepower and 369 lb-ft of torque
  • Choice of crew- or extended cab configurations (including short and long beds, respectively)

Stay tuned to Graff Bay City for availability regarding the all-new Chevrolet Colorado ZR2 Bison!

Hank Graff Chevy is located at 3636 Wilder Road, Bay City, MI 48706 and we are here to help our community grow to become an even better place to call home! For more information on Hank Graff Chevrolet, or for any questions call us at (989) 684-4411 or visit our website: www.GraffBayCity.com.

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