BAY CITY, Mich. -- If there's something to be said about Chevy, it's that they know the diversity of their customer base - particularly those who drive trucks. As such, the brand has revealed four new distinct trim levels for the all-new 2020 Silverado HD: Work Truck, Custom, LT, LTZ and course High Country.
This diverse selection follows the expanded range of choices offered on the new Silverado 1500, which features eight levels. Just like the 2019 model, each flavor of the 2020 model boasts distinctive design, technology, and features to meet the discerning tastes and requirements of HD drivers.
“Truck customers are very clear: They want the perfect truck for them and not a ‘one size fits most’ truck compromised for the masses,” says Mike Simcoe, vice president, Global Design, General Motors. “That insight shaped our strategy for the next-generation Silverado franchise, providing customers more differentiation between the Silverado 1500 and the Silverado HD as well as more personalization and differentiation between individual trim levels.”
For example, every 2020 Silverado HD model features design details unique to its trim such as either the Chevrolet stamped bar or the iconic bowtie logo with a combination of black, body color, chrome, or two-tone metallic as available on the High Country.
“We took into account every detail of what customers expect, and how they will use their truck,” says Simcoe. “The results are unique versions of the Silverado HD equally at home working on a construction site or pulling a camping trailer.”
The 2020 Chevrolet Silverado HD is expected to go on sale in mid-2019, so keep it tuned here to the Graff Bay City blog where we will release information about the trim levels, as well as updates regarding availability!
Hank Graff Chevy is located at 3636 Wilder Road, Bay City, MI 48706 and we are here to help our community grow to become an even better place to call home! For more information on Hank Graff Chevrolet, or for any questions call us at (989) 684-4411 or visit our website: www.GraffBayCity.com.